4 Digital Marketing Trends to Make You Smarter – I
When it comes to digital marketing trends, the internet is abundant with generic lists that feature the mainstream ways. However, certain trends have been the black horse of the digital race. Since 2019 is going to be the year of the customer, here 4 such digital marketing trends for that extra edge.
1. Voice Searching
Hey Siri, give me the recipe for pizza.
The recent spike in voice searches has taken over the digital marketing world by storm. It is estimated that 50% of all searches will be voice-based by 2020. Artificial Intelligence is getting smarter and the margin of errors is decreasing day-by-day. This is prime water for companies to not only create audio brand awareness but also for them to venture into ads.
Some brands like Domino’s have already stepped up their game. The next time you try Domino’s, say how cheesy you want it.
So Alexa, would you like to promote my product?
2. Augmented/Virtual Reality
Augmented Reality (AR) and Virtual Reality (VR) are about to hit big. For those who don’t know, AR is image/video layered on top of reality while VR is entirely generated using a head-mounted device. AR and VR will provide a user experience that will immerse us in imaginations taking visual form
For example, brands like IKEA have been using VR since 2016 as part of their strategy. Playing with the variety of products on a screen to see what suits them, users love the experience.
3. Micro Moments
This is something still relatively new. Google defines Micro Moments as “new consumer behaviour” that delivers the marketing message to the user clearly within seconds. As consumer decisions are instantaneous, there are four moments every Micro Moment marketer needs to know about:
- I-want-to-know moments
- I-want-to-go moments
- I-want-to-do moments
- I-want-to-buy moments
If tapped correctly, this trend can be revolutionary. As the average amount of time spent on the phone is gradually going to increase from 3.5 hours daily, companies need to consider Micro Moments as a serious means of approaching the customer.
4. Market Influencers
Using Influencers as a marketing tool is an excellent strategy but still unmined. Using big celebrities, social media stars, or well-known bloggers to help spread the word about a product through their channel, this methodology connects with the consumers. Users trust the word of the artists that they follow. As evidenced in the case of frozen food retailer, Iceland, who took the Influencer idea one step forward and tapped into micro-influencers, i.e. real world people. This led to a significant increase in their approval rating from 10% to 80% within a year.
Recognizing various platforms for delivering a better, more relatable experience for the customers is going to be pivotal in 2019 for brands to stand out.