4 Digital Marketing Trends to Make You Smarter – II
In 4 Digital Marketing Trends to Make You Smarter – Part I, we talked about the 4 trends that have been the black horses of the digital marketing race, coming to the limelight in 2019. Here in Part II, we are going to focus on the 4 already established trends. These are the trends that took the digital marketing world by storm in the years passed, and we all need to know about them because they will continue to rage in 2019.
1. Video Marketing
Video marketing remains, to this day, one of the best tools for brands to engage their target audiences directly with. Over 52% of viewers admit to being more confident about a brand after watching its video, and 72% businesses have experienced a boost after incorporating videos into their strategy. That’s because videos are not just about the stats – they’re about the human connection. They make big brands look approachable and smaller companies look inviting. So, if you wish to connect, upload a video out there.
2. Chat Bots
We are all familiar with that helpful, little blinking button that hovers at the corner of almost every site these days. Going into 2019, these Chat Bots (AI based instant messengers that act as virtual “concierge” to chat with visitors in real time) are going to be pivotal. Companies like Uber have already made use of this tech by linking it to social media platforms and making the user-experience friendlier. It is estimated that Chat Bots will help businesses save $8 billion by 2022.
3. Live Videos
We talked about why videos are amazing. Going live with them? Even better! Live videos take the previously mentioned human connections to another level since they stream in real time. With the 1:1 Video Approach, camera qualities improving and equipment costs coming down, personalized video messages (about the product, behind the scenes, office life, and so much more) are boosting the engagement rate exponentially.
4. Social Messaging Apps
Social messaging apps are for much more than simply chatting. With 55 billion messages sent through WhatsApp daily and 2 billion messages sent via Facebook Messenger monthly, it’s a tremendous platform for businesses to market their services/products to the customers directly. This method of personalization will allow for added value to the entire user experience.
Customers and audiences are shifting perspectives as the market matures. Thus, it is essential for brands to tap into the transitioning psyches and create content that appeals to it. We hope that with the 4 lesser mentioned trends in Part I and the 4 mainstream trends in Part II, 2019 is going to be your year for digital marketing.