4 Reasons Mobile Marketing Will Take Over 2019
When it comes to mobile marketing trends, the innovations of the previous years will come to play in 2019. Markets are maturing and key leaders are taking center-stage, refining and polishing existing technologies for better user experience. Here are the 4 major trends that will take over this year.
1. Progressive Web Apps (PWA)
PWA is still not a very well-known trend but is surely emerging as one. Google defines it as “user experiences that have the reach of the web”. They are the next big thing for mobiles. Essentially, they are apps but better – with silky smooth animations, no botched scrolling, and monumentally more reliable as they load even in the diciest network conditions. It is estimated that this more engaging and immersive platform will replace 50% of APPs by 2020.
4G mobile network revolutionized the mobile world, setting the stage for powerful video streaming, AI and augmented/virtual reality. Experts estimate that 2019 is going to take it a step further with the 5G. Its ability to process data faster will enable more interactive ads, more immersive demos using AR, and more engaging user experiences. Brands like Samsung and Apple have already announced the plans of 5G-capable smartphones by 2020, as 40% population is projected to be using 5G by that time on a global scale.
3. Mobile Video
The statistics for mobile video went through the roof in 2018. Smartphones have become the dominant channel for watching videos online, over 50% of them being shared. The growth predicted for the coming year is estimated to be enormous. Though it is still a relatively newer platform for advertising, mobile is forecast to account for 72% of the growth in spending on online video marketing. With 5G coming into play, the graph for mobile video is only looking up.
4. Augmented Reality (AR)
AR, which became a key element of mobile ads and social platforms in 2018, is going into its grown-up phase. Experts estimate it to develop into an $83 billion market by 2021. Apple, Google, and Facebook are estimated to be the dominant forces in the AR space, either by collapsing, acquiring or innovating with smaller firms. One major development in AR will be the move from native apps to mobile webs which will allow AR to be used more economically even by companies not associated with major brands.
All major trends in all digital spaces point to the customer being the king in 2019. With the fast-paced growth and innovation cropping up every single day, it is essential that brands tap into the beating nerve of this tech – mobile marketing – to reach wider audiences in quicker time.