4 Keys to Unlock Your Content Marketing Strategy
“Content is the king, but distribution is the queen. And she wears the pants.”
– Jonathan Perelman, Buzzfeed
In the digital kingdom, content without marketing and marketing without content cannot rule. It is the combination of both that gives brands the longevity and customers the satisfaction. Strategies for the most effective ways content can be distributed are made for this purpose. But there are strategies, and there are strategies. The latter kind don’t just offer solutions for the present, they ask questions for the long-run. What is your target audience? Whom are you considering? What is the best way of delivering that content to that audience?
These are important when developing a strategy for your company. The more questions you raise, the more solutions you’ll come up with, and the more effective your results will be. That is why we have made a list of the four keys you need when developing your content marketing strategy to unlock the digital market.
Key 1 – Mark your Content Marketing Goal
Outlining your mission before executing the plan is essential. Knowing the answer to the above mentioned questions at this stage is what determines the procedure for the future. So, understand what the end goal of a campaign is and mark it in the books.
Key 2 – Gauge your Audience Interest
Understanding your target audience is pivotal. Scourge through discussion boards, conduct surveys, and study the competition to grasp exactly what the customers want and what they lack. Plan and deliver accordingly.
Key 3 – Plan Your Content
Planning is the make-or-break of any marketing campaign. After the audience and competition analysis comes outlining – the criteria for the kind of content, duration of the campaign, and methodologies for audience/client engagement.
Key 4 – Set Your Budget
Money matters, and it never matters as much as it does in marketing campaigns. Setting a budget and working within it allows you to know how many links you can establish, if the campaign is small-scale or grand, how many and what strategies and people you can employ, and whether should outsource.
Let us offer an example of a brand combined it all excellently – Superdrug. They had a campaign, Be Real, to raise awareness around body image issues and promote body confidence. For this, they asked 18 graphic designers from around the world to edit the picture of a model in Photoshop according to their country’s beauty norms. The results were published on their own social media, Buzzfeed, and Huffington post. Their campaign attracted international media coverage from publications and celebrities alike, 3 million views and 1 million shares of the original study, and more than 700,000 page visits to their site within a period of 5 days. Superdrug did it right.
Every good king needs a good court to make the kingdom flourish. Content needs good marketing to become. On the face of it, it is content that distinguishes brands from one another and makes them memorable in public memory. However, it is how you deliver that content which ensures it becomes memorable in the first place. So, put on those thinking hats and grab these essential keys for the best of content marketing rides.