10 Reasons to Hire a Digital Marketing Agency
Having a strong digital marketing game is one of the major distinguishing factors in defining a company’s success rate. Whether you hire the Best Digital Marketing Agency in London or acquire staff to do the needful, everyone wants to be on board. However, a staggering number of companies commit half-heartedly to their digital marketing strategy, only generating unsatisfactory results.
According to a report by Technavio, the global outsourcing market will most likely expand at a rate of 5.84% until 2019. A Deloitte report also reflects this – enterprises these days outsource 72% of their IT functions while planning to increase it by 31%.
There are two main questions to ask when considering outsourcing for the first time – Why is digital marketing necessary, and what will a digital marketing agency do for your business? We not only answer these questions here but also explain why outsourcing your digital marketing is the best, most cost-effective choice for you.
Why is digital marketing necessary?
A lot of people simply limit digital marketing to the Internet. However, that is just a scratch on the surface. There exists a range of external digital channels that comprise digital marketing. To name a few – mobile apps, search engine optimization, radio, podcasts, and even electronic billboards. As most customers these days process products and services online, the need to identify and tap your audience is paramount. This is why digital marketing is important.
What will the top digital marketing agency do for you?
- Engage with customers for smooth interactions across all channels and platform.
- Administer customer relationships across the various channels.
- Locate the most valuable data to make the best business decisions swiftly.
10 reasons why hiring a digital marketing agency leads to greater sales success?
Time is the most valuable commodity when it comes to running a business. So, let us save you some time and unravel the most rewarding benefits of outsourcing your digital marketing.
1. Beat Online Competition and Improve Your Competency
The probability of having a competitor who is not acing their digital marketing game and investing in it to grow their business successfully is extremely low today. In this market and scenario, you genuinely cannot afford the time to get your cohesive in-house team of experts in digital marketing, planning, researching, analysing, campaigning, writing, and more.
This is where a digital marketing agency will swoop in to save the day and rescue you. It will not only bring more weapons to your digital arsenal but also assist you in beating your online competition. They will take up the work of making an online strategy and implementing it in ways that gives your business an immediate edge over its main competitors.
2. Get Better Cost-Efficiency and Higher Return on Investment
On the outside, it might seem like extra expenditure to hire an external agency and pay them on a regular basis than having your own team. However, the truth is it saves you a lot of money. This is especially true to smaller companies and start-ups, as they find it expensive to form their own digital marketing team. Thus, the preference is always towards outside digital agencies. Any business that engages external teams has less cost per sale, and this is exactly what helps them to grow.
To cover the basic, the cost of a hiring a new employee is not just limited to their salary. The expenditure also needs to include recruiting, training and other intangible, elusive costs that always mount up. A study published by the Centre for Economics and Business supported this by reporting that average employment cost is £35,500 per worker. Thus, the money you save by outsourcing can be invested smartly for other business needs.
3. Improve Continually with Lower Risks
Hiring your own in-house team for various job roles comes with a high risk, one that many small businesses cannot afford to take. The risks associated with this are high – an investment in the wrong person or a poor performer can threaten your business in multiple ways.
By outsourcing your work to an outside agency, you essentially future-proof your business. And this is without risking the investment of either time or resources in an infrastructure or an employee who lacks the right experience or is simply unfit for the role.
4. Acquire Industry Expertise and Skills
Many times, you don’t genuinely need to use all the benefits of digital marketing. In such cases, hiring a digital marketing agency tailored especially for your needs and with the skills you require is the better option. This also results in more time for you to focus on your business and its profit.
In today’s economic environment, curating the best of talents can be difficult. According to research, 44% of market leaders claim they cannot find the right combination of people and skills. In this scenario, when finding just one right fit can be challenging, imagine building an entire marketing team. Also imagine all the wide range of skills you need to make a single marketing campaign a success –skills for best content marketing, writing, editing, SEO, market research, analysis, design and so many others. Unless you hit the jackpot with a single employee who masters them all, this is a stressful undertaking.
The good news is that there is a flood of good, full-fledged agencies that integrate multiple services at one place. Not just that, these are specialists – experts who know their trade extremely well. This makes it a much safer and better bet as you get an entire team devoted to your business for a certain contractual price.
5. Access Latest Technology and Current Trends
A good, trusted agency has access to superior tools, software systems and analytical knowledge, which will facilitate your business to increase productivity, efficiency and performance. Interestingly, there are more than 5000 different marketing tools available online that can be hard to tackle without trained staff. You will be unable to pick the right tools that will help you reach your business goals effectively. However, if you outsource your work, you won’t have to worry much and let the agency improve your online presence with the latest technology.
6. Obtain New Unbiased Perspectives
The best digital marketing company will bring unique, fresh, practical and authentic perspectives on how you can tackle your marketing and enhance it to ensure your company excels. When you get your internal team to do this for you, communication can be troublesome and oftentimes biased. This can result in conflicts of ideas and disagreements.
Outsourcing offers no such problems however. It is the best manner to acquire unbiased and beneficial advice, one that your own teams and supporters can perhaps not contribute for a number of reasons.
7. Work Freely Without Regular Staffing Issues
Consistency is key to successful marketing, and it can be hard to come by with staff and their numerous responsibilities. Sometimes, understaffed teams may feel overwhelmed when they cannot deliver. This situation is worsened even more if one team member goes on annual leave, a holiday, or gets sick. Your marketing can take a big hit in such circumstances, especially when it comes to channels that require constant work and monitoring. This pressure can have a negative impact on your employees and their mental health, in turn negatively impacting your business.
By outsourcing your digital marketing to an agency, you can relieve this pressure off your staff and yourself, ensuring that all deadlines and targets are met on time. So even when people go on holiday, nothing changes.
8. Create Your Online Presence on Various Platforms
With the advent of Facebook, Twitter, Instagram, LinkedIn and more, the recognition of the internet has dramatically multiplied over the years. In the 21st century, not being a part of those social media platforms is similar to living in an isolated cave. Businesses don’t thrive in caves. This is why, to ensure better business growth, you must build a strong presence on such social media platforms.
The best social media marketing agencies know the little tricks and hacks to boost your business amidst the traffic on the internet. They do so with the help of catchy blogs, videos, posts and pictures. By identifying and understanding the target audience, they grab attention and interest, making you a success.
9. Focus On Your Priorities
Hiring a digital marketing agency mainly leaves you both the time and energy to focus on your own priorities and gives you the freedom to expand your business. The skilled team at the digital marketing agency uses the right information and data, and strives to make your business yield more leads every day. This dual approach eventually results in immense growth in your business from all ends.
10. Get Systematic and Organized Reporting
Last but not the least, one significant benefit of hiring a digital marketing agency is that they will always keep you in the loop with regular reports. These reports will show you where your business is excelling, and where it can be improved. This helps you in making better, more informed future decisions, and choose the next plan of action.
So, are you ready to make the change?
Change the game today by outsourcing your digital marketing.
Street73 is the best creative digital marketing agency in London, supplying website design, mobile app development, and modern-day expertise about digital marketing. We continue to be one step ahead of the competition and are proud of using updated technology to empower our projects and achieve customer satisfaction.
If you are interested in the best digital marketing strategy, contact us.