1. Know your data

This is the most important of steps. When it comes to convincing someone, nothing beats good, solid data. Do your homework, research about any given topic, and it shows not only your enthusiasm for the work but also the intelligence of your ideas.

Digital Marketing Trends are the way to go about it for now. A lot of recent ones show that customer experience is a rising and main priority when it comes to services. Beyond focusing on customer experience, marketing leaders are acknowledging that customer experience is the new game of thrones for various brands. It is the crux of the battle because customer demands are rising every single day; sixty percent of consumers, for example, tell that they would gladly switch brands if they were treated like a statistic instead of an individual.

2. Analyse and audit your content

Auditing your content and analysing it is one of the most basic parts of any marketing strategy. What does it entail? Well, take an in-depth look at your company’s existing content and inspect it for quality and effect. Any good content audit involves asking a few important questions.

What do we have? What is it referring to? Is it accurate? Is it relevant? Does it support your company’s goals? And many more. The deeper you go, the more questions will present themselves. Your task is to know the answers to the major few. All your content should be congruent with the goals and mission of the company. Ensure that the content works towards a common goal.

3. Make your marketing plan

After your content audit is done and are aware of where the cracks lie and how they can be filled, it’s time to go the extra mile and show your boss that you know how to fix these issues. Put together a brief marketing plan that outlines the following:

What your goals are,
Who your target personas are,
Ideas for future content,
The volume and types of content you want to produce,
How you plan to distribute and manage content.

Putting together a brief marketing plan will show your boss that you have the knowledge and cunning and to produce results and not just perform tasks.

4. Prepare a weekly report

Assuming your boss was impressed by your marketing plan, you still need to prove it is effective. Track your performance on a weekly or monthly basis and put together brief reports you can present to your boss at regular intervals. These reports should include information on the amount of visits, conversions and leads your marketing plan has generated as well as any other relevant benchmarks.

Not only is this a good way to keep your boss in-the-loop without making them ask, it gives you a subtle way to brag about your achievements without actually having to brag.

5. Cross information with other departments

A business can only achieve true success when all parts are moving together toward a common goal. Every boss or CEO wants to see this.

What you can do to really impress your boss is to foster collaboration between departments. For example, if there is a special event coming up, or if another department recently had a big success, you could help publicize it and build trust within the organization. This will increase the likelihood of you getting help with your marketing endeavors (can say guest post?!) in the future and really making a good impression on your boss.

6. Use Google Analytics

Google Analytics may seem like a massively confusing system that you’ll never get your head around, but once you understand the basics it’s pretty easy to navigate. Here are a few simple ways marketers can impress senior management with their Analytics knowledge:
Tell your boss how people find your website, if social media is working, what’s making them money, which pages are most popular, who your target audience is, if your email marketing is working, and the cost of each customer. Tell your boss today – it’s free!
Google Analytics is completely free, so why not give it a go? You have nothing to lose.

7. Stay ahead and stay positive

A sure way to impress your boss is to know more about your job than they do. As a working professional, you should always be on top of industry trends and developments related to your specific role and educate your boss on these facts.

Take our video guy, Alex, for example. When he started at Bluleadz, we didn’t even have a video department. But he stayed on top of the news and gathered enough facts and statistics to convince our CEO that we needed a video department to keep up with the times. Needless to say, Eric, our CEO, was very impressed and gave Alex the green light to get our video marketing department up and running. Today, Bluleadz is recognized as an innovator in this area.

Knowledge is the most important thing when it comes to this battle. For example, AI Revolution is the new digital marketing trend. AI is taking over every area of business across the globe today, and marketing is no exception. In fact, AI is the leading tech where marketers are foreseeing the most rise in growth over the next few years. Experts anticipate thar AI use will ascend by 53%, beating every other tech type till date in growth. The AI influence on more “traditional” digital marketing channels could factor into the increased growth of such channels. (source)
So, if you want to impress your boss, all you need to do is learn and use that knowledge.