5 Ways to Become Instagram Famous in 2019
Long gone are the days where Instagram was just a platform to connect with friends. With over 1 billion people using the platform every month, of which 500 million users are interactive every single day, Instagram is on its way to digital domination of social media. While businesses prefer a digital marketing agency taking care of their social media marketing, individuals can struggle to find fame on their own. But worry not! Whether you’re based in the cobbled streets of London or non-picturesque locales you would never click pictures in, we have the top five ways for you to become famous on Instagram in 2019.
1. Find your Niche
Becoming famous on Instagram is a systematic, strategic activity. The first step, after you’ve created an account and decided you want to stand out on the platform, is to decide what you want to stand out for. Are you a food savant? Is your makeup goals for people? Do you breathe all things travel? Ask yourself these questions and find your answer. Select your niche and go for it! As the old adage goes, it’s better to be the good king of the small kingdom than a bad ruler of a big one.
An epic example of this would be the beauty influencer Michelle Phan, with over 1.9 million followers. Her gallery is about all things beauty and she has provided content in the same to her followers for years. Consequently, she has her own line of cosmetics that she sells now.
2. Know your Audience
You’ve found your niche, excellent! Now the way up begins. Knowing your niche is only half the battle, the other half is knowing your Value Point. Value Point is basically the content you have to offer that holds some value. For this, it is of prime importance that you understand your audience, and the best way of doing it is by being them.
For instance, say you are a medical expert and your niche is women’s health. What you have to offer that your niche’s audience would be interested in is health advice. Your feed will entirely reflect your take on women’s health, what your suggestions would be to women in various situations, questions-and-answers, and so much more! The more you engage, the better for your profile. It is imperative that you know what you’re offering and if that’s congruent with what your followers would want.
3. Use Hashtags
There are two schools of thought when it comes to using hashtags and Instagram. One believes less is more while the other believes the more the better. But the point is, which one does the Instagram algorithm believe?
Research says more than 11 hashtags gets good engagement. Honestly, you can use 25 if you so want. Just make sure they are relevant and keep changing them once in a while to reach a broader audience. For that, track your hashtags, see which ones got you into one of the top posts of the feed, and keep testing which works for your account.
Want a bonus tip? Don’t use too many generic and popular hashtags like #love #mood or more. On the contrary, using hashtags with lesser post shares – about 100 to maybe 2 million – would get you better visibility and traction.
Also, create a hashtag unique to yourself, of your own. Join conversations and use it. Cross promote it on other platforms and even offline. Make it completely yours so later anyone can join in. Promote it, work it, and own it.
4. Be Consistent and Persistent
The world of content is fast and famished. People are eager to know what is going on in the lives of the influencers they follow. To remain relevant and memorable in their minds, you need to post frequently and consistently in the beginning.
Make a schedule for yourself and decide when to post. This is of high importance. In the beginning, you can post as high as 3 times a day. In fact, the higher the quality of your content is, the better visibility you will get with multiple posts a day. Use your captions smartly. Find the best and most suitable time to post depending on where you are in the world and where most of your audience is.
Create your content over the week on the weekend so you don’t have to rush every day. And in case you find it hard to create good content so frequently, worry not. Just post a few times a week and interact with others on the off days. Join most popular conversations, talk to followers, promote your hashtag, and more.
Just be consistent in your presence.
5. Select a Theme
Instagram is about all things visual. This makes is very important for your profile to be aesthetically pleasing and consistent to your followers on social media. Just as you found a niche, find a visual theme for yourself and post accordingly. Make sure the pictures you post are high resolution and good quality. Use the right colour themes and palette for more engagement. Yes, you can also post a #selfie, as has been evidenced here. If you feel a post isn’t what you wanted, chances are it’s not. So don’t post it.
Basically, plan your Instagram feed.
At the end of the day, be authentic. The more people see the real you, the more they will find it easier to love your content.
Oscar Wilde said, “Be yourself; everybody else is taken.” We say - be yourself, just more strategically.
BONUS – What to avoid
- Don’t make your account private.
- Don’t duplicate content too much.
- Don’t focus on quantity over quality.
- Don’t use random hashtags.
- Don’t post too much promotional content.