4 Ways to Make Your App Stand Out in the Crowd
When it comes to mobile apps, the market is flooded with up-and-coming trends and ideas. Combined with the fleeting attention span of the customer, it’s hard for new apps to make their mark in the market. Here are the few things to focus on when hooking your users to your app:
1. That First Impression
First impressions last, that’s a fact. Having a catchy but simple name for the app is the first step towards that memorable impression. Make it a name that just rolls off the tongue and feels trendy to use with peers. Matching a logo to it is the cherry on top. Users click on the app on numerous occasions simply because they are intrigued by the icon. So, when you make that app, make sure the name and logo are unforgettable
2. Tell the Story
Whenever we, as users, click on the app in the store, it is imperative for us to be able to connect with the information provided. Using the best of app screenshots, the best of summary, and the best of reviews is what does the trick. But those bests are a result of a deliberate effort.
Create your niche. Target your specific audience. If you want to get noticed, target a smaller market rather than an overcrowded one. If the app is meant for 18-30-year-olds, don’t try to make it connect beyond that. The more specific and human you are in telling your story, the more the users will respond to it.
3. Make the Interface
Once the information is given and the users are interested, ensure that the experience they have is what makes them return. Make the User Interface (UI) smooth, simple and easy to navigate. It’s a hard task and highly specific to the kind of users you have. A great way to crush the competition is to bring a UI nobody thought of. An excellent example of this is the game LIMBO, with its monochrome design and glitch-free performance.
At the end of the day, the users should love the ease of scrolling through the app. Whether you connect it to a landing page or integrate it within the app, good UI is pivotal.
4. Market, market, market
There are many excellent apps in the stores that get lost in the crowd while some average ones get ahead in the race. The key ingredient for success here is marketing. Once everything internal is sorted, the external needs to match. Marketing strategies, both pre-launch and post-launch, determine the fate of an app.
Take a peek at the competition, use review platforms like Reddit, Kickstarter, Slashdot, and use influencers. Make your campaign memorable and interesting for the users. Do market research and use analytics to track success. Implement App Store SEO and use keywords to bring your app to the forefront. Market the app with the zest and passion you want the users to feel when using it.
With the app stores overflowing with good, bad, and excellent apps, these four are broadly the essential points to keep in mind when creating, launching, and marketing yours. It’s a tedious path but one that leads to success if followed right.