Top 10 Ways to Boost Your On-Page SEO in 2019
Did you know that 93% of internet experiences begin with a search engine? The top result on Google has a 33% chance of being clicked. The internet is flooded when it comes to Search Engine Optimization. Be it ways to improve your website ranking through SEO or tall claims of some digital marketing agency promising the best SEO, the content in abundant on Google. But SEO, like everything in the digital space, is dynamic and ever-changing, and keywords are only a part of it. You might be trying the best keyword optimizations and not achieve the desired result, wondering why and where your SEO game is failing.
We have one word for you – metadata.
Metadata, for those who don’t know, is all the data Google analyses while ranking your page. Everything from the duration of visitors staying on your website to broken links to bounce rate and inbound-outbound links matters. This is why it is imperative for your website to be user friendly and promote great user experience.
Here, we have narrowed down a few simple but incredibly effective ways to boost your On-Page SEO in 2019 and improve the ranking of your website.
1. Rethink the page titles
Page titles are of the utmost importance when it comes to search engines scanning your website. They are the first thing to slide under the microscope and become the mouthpiece for your identity on the internet. Optimising the page titles with appropriate keyword is the key here. Simply labelling your page as ‘Home’ would severely impact your chances of being found. Use more apt keywords instead.
For example, if you’re a digital agency located in London, simply saying ‘Digital Agency’ would not reap results. On the other hand, changing the page title to ‘Best Digital Agency Bell Yard London’ would rank you much higher.
2. Pin to local/location-based SEO
Location-based or local SEO is another layer to peel after you have changed your page titles. Typing ‘Web Designing Agency’ yields a whopping total of 174,000,000 results on Google (maybe more when you are reading this). ‘Best Web Designing Agency Aldwych’ comes up with 151,000 results on the other hand. Being specific about your location narrows down the search margins tremendously and cuts down competition, improving your chances of ranking higher in search results. As a local business, optimising your webpages and keywords with geographic locations drives your business higher with stronger SEO.
3. Clean up your web URLs
Your webpage URL should first and foremost be a reflection of your already optimised page title. All those URLs that are strings random symbols, alphabets and numbers? It’s terrible, terrible SEO. Search engines, at the end of the day, read URLs to pin down what the content of a webpage is about. So keeping your URL simple and clean is the most effective way to help search engines read your pages better.
4. Optimise your images
Images spruce up content, we all know that. However, most don’t realise what a powerful tool images can be in getting any search engine to take an interest in your webpage. The way to use images for SEO can be two-fold. In the first way, you can change the image title as you changed the page title, with relevant keywords to up the chances of higher page ranking. Example – an image on the website of an online marketing agency ‘best-online-marketing-agency-london.jpg’ would shoot the chances of that page being ranked higher.
The other way is to include alt tags which would let you use keywords with small portions of text in the code of the image. Resizing or compressing your image is also important for better page loading time. Whichever way you choose, image optimisation ensures search engines read your page as good quality.
5. Improve your page loading speed
Research shows that 40% visitors will abandon a website if it takes longer than 3 seconds to load. More than 80% of those visitors will not return to the website. This will lead to a decline in traffic. Google reads the way users engage with your pages and slow sites will harm your ranking. So, make your website light, smooth and easy to navigate, but most importantly, make it quickly responsive. If you want to test the speed of your website, there are free online services to do that like Pingdom.
6. Include keywords (especially in title tags and meta descriptions)
As mentioned in Point 1, names matter. The title header appears on both the tab of the browser and search engines. It has a 75-character limit, enough for you to get innovative with the keywords.
The meta description, aka the little content that appears underneath the title of your page in search results, has a 150-character limit for you to both include keywords and make it attractive enough for visitors to click on.
7. Create internal links and use outbound links
This is an incredible opportunity for you to use keywords creatively and lead your visitors to more pages on your website. Be it in blogs or other webpages, link them to some other article or section on another page. Use keywords in the anchor text of the link and allow 0visitors to spend more time on your website.
For better credibility, use outbound links. Any data that you mention on the pages should lead to external and trustworthy sources. Ensure that the data and sources are recent, relevant and authoritative. This will lead to improved quality of your page.
8. Fix broken links
Broken links are the kryptonite to SEO – they decimate it. Usually, it is not something one worries about when using authority domains but it happens and it is imperative to get it right. Use tools like Dead Link Checker or any other to find links with errors on your website and fix it quickly for quality links.
9. Blog, blog, blog!
Blogging is amazing not just for lead generation and engaging with visitors on your website but also for improving SEO rankings. How? Writing blogs ensures your website stays updated and recent, and drives traffic to your site on a regular basis if you build engage positively and frequently with readers. You can also incorporate image tags, header tags, keywords, inbound and outbound links seamlessly in blog posts, which drastically help with the SEO. So, write!
10. Create high quality content
All other points finally bring us to this. We all know content is king. In SEO though, it’s the emperor. This is where all the best SEO leads to. After everything, when a visitor finds you on search results, you need to give them a reason to stay and return to the website. All the great SEO in the world cannot help if the content of your page is poor. Update your content and increase the dwell-time of visitors on your site, which will automatically increase the quality and ranking of your website for search engines.
Google Chrome was the most downloaded browser on the past two years and controls nearly 45% of internet browsing. This means a visitor bookmarking your page on Chrome will organically improve your SEO and ranking. So, give them amazing, informative content.
These are the best and top ways to boost the on-page SEO for your website. There are many more and we would love to explore them in detail. It is evident that Search Engine Optimisation is not a trend that will fade but rather a phenomena that is here to stay for a long time. It can be a little overwhelming but it is good to begin now. Start your SEO if you haven’t already, monitor your results, check your traffic, and strategise accordingly.
So, is your website ready to for that amazing Google ranking?