4 Tips To Write That Amazing Blog
A cursor blinking innocently on a blank document – frustrating, isn’t it? The cursor blinks first in askance, then in demand, and finally in accusation. Or at least that’s how we writers perceive it. While we are masters at weaving the most elaborate, intricate setups in our heads, putting them out on the screen can be a bit of a task. There’s nothing more ironical than being speechless when you are supposed to be the expert of words, even when it comes to blogging.
Here are some tips to avoid that irony and write that perfect blog post.
1. Be You
Oscar Wilde once wrote, “Be yourself; everyone else is already taken.”
Cliché, but true. Every writer has a unique voice, unique creativity, and a unique approach to that creativity. In the world of internet and marketing, where there are floods of good content, the only way to stand out is to be different and that difference is you. Write, and give yourself the liberty to connect with others who are on the same wavelength. Which brings me to my next point,
2. Be Personal
Now, this sounds tricky, right? How can someone be personal when writing for a target audience? There are two ways to wrangle this –
A. Identify a universal problem but offer personalised solutions by using the first person. It makes the content about the reader, establishes a direct line of communication and makes the readers feel you’re addressing them.
B. Second is what they call the argue-and-resolve-story-telling method. Let me explain. Write a fact. Create an argument following it and make the argument ardent. Offer a solution, and then contradict that solution. Create more solutions. In doing so, you’re creating a narrative that has gripped the readers as they wait for the story to resolve. Just be careful not to get too tangled and complex. Keep it simple. Keep it tight.
3. Play with Sentences
Sentence structure is the most debated school of thought when it comes to the technicalities of writing. Some say short is more effective, others support the longer formats. In the end, it all boils down to Point 1 – you. As a writer, you know which you’re more comfortable with. However, it never hurts to experiment. Try playing with different words, different lengths, and different punctuations when writing. Make it fun. Make it flowy. Make it comprehensive and cool. Just be careful of overdoing it.
4. Accept different kinds of content
Content is not limited to just word anymore. In this digital day and age, there is an abundance of images, gifs, charts and what not that only add to your narrative. Use them. Incorporate the visual with the verbal and create classy content that leaves you glowing and readers grinning. Write smart.